Block Party
Campaign identity playing on a surrealist contrast between the iconic Chef's hat warehouse and high-end food service.
Problem
As Melbourne's premier chef supply store, Chef's Hat was hosting a star-studded 3 day industry event - 'Block Party'. They had a clear creative direction for its promotion, but were missing a brand identity to tie everything together.
Solution
An adaptive typographic logo which complimented the surrealist promotional footage and breathed life into what could have been 'just a trade show'. The brand was applied across socials, web banners, window decals, staff uniforms, coasters, media walls, backdrops, and product displays.
year
2026
client
Chef's Hat (via PSM)
category
Campaign
