Australia's Greatest Tip

Campaign brand identity system built for a viral $10,000 monthly giveaway taking over socials.

Problem

MILKLAB wanted to give back to the community of baristas and cafes that are rarely recognised for their work. To maximise reach and engagement, they needed an adaptable campaign brand toolkit for use across print, social, and web touchpoints.

Solution

Within a tight production timeline, I moodboarded creative directions, tested concepts, developed artwork, and ultimately supplied a comprehensive suite of brand assets which led to a successful campaign launch.

year

2026

client

MILKLAB (via PSM)