About
A versatile, strategic, concept-driven and production-minded communication designer.
Location
Naarm / Melbourne, Australia.
Freelance
Available.
Hello
Hey, I'm Joel.
I’m a Graphic Designer currently working in food and beverage social media, as well as tertiary education marketing creative. I graduated from RMIT University with a Bachelor of Communication Design, with Distinction. I'm particularly interested in brand systems and campaign design, with a strong interest in typography, and I'm always looking for opportunities to expand my design skillset and toolkit.
Experience
Current
Pizza Shop Media
Graphic Designer
Working collaboratively within a team of video editors, art directors, and marketers to produce performance driven creative for social media. Managing competing client deadlines with strong attention to detail. Leading visuals for professional pitch decks that win major accounts.
Current
RMIT Global Marketing
Creative Assistant
Developing campaign aligned Open Day signage and wayfind creative. Prioritising and delivering hundreds of print-ready assets for strict production timelines. Having been kept on following my Open Day contribution, I have designed a branded full vehicle wrap, and a print mail-out to be sent to thousands of prospective students across the state.
Current
Darebin Basketball Association
Referees Marketing Lead
Leading design and visual strategy for Darebin Basketball Referee Association across social media, campaign, and policy applications. Improving clarity, accessibility, performance, and culture across the program.
Now
Darebin Basketball Association
Referees Marketing Lead
Leading design and visual strategy for Darebin Basketball Referee Association across social media, campaign, and policy applications. Improving clarity, accessibility, and culture across the program.
2025
RMIT University and Victoria Police
Work Integrated Learning
Performed in-depth investigation of e-bike related offending , developed strategic visual communication and pitched campaign concept to senior officers. Awarded Certificiate of Recognition: High Distinction
2024
Convex Property
Freelance Designer
Conceptualised and delivered a professional brand identity and mockups for print and digital applications.
My toolkit
Adobe Illustrator
Brand Design
Adobe Illustrator
Brand Design
Adobe InDesign
Layout Design
Adobe InDesign
Layout Design
Adobe Photoshop
Image Design
Adobe Photoshop
Image Design
Adobe Lightroom
Image Editing
Adobe Lightroom
Image Editing
Adobe Lightroom
Image Editing
Canva
Templating
Canva
Templating
Canva
Templating
Framer
Web Design
Framer
Web Design
Higgsfield
AI Gen
Higgsfield
AI Gen
Higgsfield
AI Gen
Asana
Taskflow
Asana
Taskflow
Asana
Taskflow
Cosmos
Moodboarding
Cosmos
Moodboarding
Experience
Now
Darebin Basketball Association
Referees Marketing Lead
Leading design and visual strategy for Darebin Basketball Referee Association across social media, campaign, and policy applications. Improving clarity, accessibility, and culture across the program.
Current
RMIT Global Marketing
Creative Assistant
Developing campaign aligned Open Day signage and wayfind creative. Prioritising and delivering hundreds of print-ready assets for strict production timelines. Having been kept on following my Open Day contribution, I have designed a branded full vehicle wrap, and a print mail-out to be sent to thousands of prospective students across the state.
2025
RMIT University and Victoria Police
Work Integrated Learning
Performed in-depth investigation of e-bike related offending , developed strategic visual communication and pitched campaign concept to senior officers. Awarded Certificiate of Recognition: High Distinction
2024
Convex Property
Freelance Designer
Conceptualised and delivered a professional brand identity and mockups for print and digital applications.
Now
Pizza Shop Media
Graphic Designer
Working collaboratively within a team of video editors, art directors, and marketers to produce performance driven creative for social media. Managing competing client deadlines with strong attention to detail. Leading visuals for professional pitch decks that win major accounts.
Experience
Current
Darebin Basketball Association
Referees Marketing Lead
Leading design and visual strategy for Darebin Basketball Referee Association across social media, campaign, and policy applications. Improving clarity, accessibility, and culture across the program.
Current
RMIT Global Marketing
Creative Assistant
Developing campaign aligned Open Day signage and wayfind creative. Prioritising and delivering hundreds of print-ready assets for strict production timelines. Having been kept on following my Open Day contribution, I have designed a branded full vehicle wrap, and a print mail-out to be sent to thousands of prospective students across the state.
2025
RMIT University and Victoria Police
Work Integrated Learning
Performed in-depth investigation of e-bike related offending , developed strategic visual communication and pitched campaign concept to senior officers. Awarded Certificiate of Recognition: High Distinction
2024
Convex Property
Freelance Designer
Conceptualised and delivered a professional brand identity and mockups for print and digital applications.
Current
Pizza Shop Media
Graphic Designer
Working collaboratively within a team of video editors, art directors, and marketers to produce performance driven creative for social media. Managing competing client deadlines with strong attention to detail. Leading visuals for professional pitch decks that win major accounts.