About
A versatile, strategic, concept-driven and production-minded communication designer.
Location
Naarm / Melbourne, Australia.
Freelance
Available.
Hello
Hi, I'm Joel.
I’m a freelance graphic designer and an RMIT University graduate, holding a Bachelor of Communication Design, with Distinction. I specialise in branding and publication design, with a strong focus on typography. I’m currently experimenting with web and motion design. My approach and toolset are customised to each project.
Experience
Now
Darebin Basketball Association
General Member and Design Officer for Technical Officials Committee
Leading design and visual strategy for Darebin Basketball Referee Association across social media, campaign, and policy applications. Improving clarity, accessibility, performance, and culture across the program.
Now
Darebin Basketball Association
General Member and Design Officer for Technical Officials Committee
Leading design and visual strategy for Darebin Basketball Referee Association across social media, campaign, and policy applications. Improving clarity, accessibility, and culture across the program.
2025
RMIT University and Victoria Police
Work Integrated Learning
Performed in-depth investigation of e-bike related offending , developed strategic visual communication and pitched campaign concept to senior officers.
2024
Convex Property
Freelance Designer
Conceptualised and delivered a professional brand identity and mockups for print and digital applications.
2024
Baseline Architects
Freelance Designer
Adjusted and applied exisitng brand identity to digital and print applications.
2021
Northcote High School
Student Design Team Leader
Developed visual direction for the house logo identity system, and designed crests for Merri and Cooper houses.
Tools
Adobe Illustrator
Vector Design
Adobe Illustrator
Vector Design
Adobe InDesign
Layout Design
Adobe InDesign
Layout Design
Adobe Photoshop
Image Editing
Adobe Photoshop
Image Editing
Adobe After Effects
Motion Design
Adobe After Effects
Motion Design
Adobe After Effects
Motion Design
Figma
Prototyping
Figma
Prototyping
Framer
Web Design
Framer
Web Design
Spotify
Flow
Spotify
Flow
Monday
Organisation
Monday
Organisation
Cosmos
Inspiration
Cosmos
Inspiration
Work with me
I'm open to freelance projects and graduate positions, please feel free to get in touch.
Work with me
I'm open to freelance projects and graduate positions, please feel free to get in touch.
Experience
Now
Darebin Basketball Association
General Member and Design Officer for Technical Officials Committee
Leading design and visual strategy for Darebin Basketball Referee Association across social media, campaign, and policy applications. Improving clarity, accessibility, performance, and culture across the program.
2025
RMIT University and Victoria Police
Work Integrated Learning
Formulated an in-depth assessment of a real community issue of illegal e-vehicle usage, developed and executed a visual campaign, and pitched this to senior officers.
2024
Convex Property
Freelance Designer
Conceptualised and delivered a professional brand identity and mockups for print and digital applications.
2024
Baseline Architects
Freelance Designer
Adjusted and applied exisitng brand identity to digital and print applications.
2020
Northcote High School
Student Design Team Leader
Developed visual direction for the house logo identity system, and designed logos for Merri and Cooper houses.
Experience
Now
Darebin Basketball Association
General Member and Design Officer for Technical Officials Committee
Leading design and visual strategy for Darebin Basketball Referee Association across social media, campaign, and policy applications. Improving clarity, accessibility, performance, and culture across the program.
2025
RMIT University and Victoria Police
Work Integrated Learning
Formulated an in-depth assessment of a real community issue of illegal e-vehicle usage, developed and executed a visual campaign, and pitched this to senior officers.
2024
Convex Property
Freelance Designer
Conceptualised and delivered a professional brand identity and mockups for print and digital applications.
2024
Baseline Architects
Freelance Designer
Adjusted and applied exisitng brand identity to digital and print applications.
2020
Northcote High School
Student Design Team Leader
Developed visual direction for the house logo identity system, and designed logos for Merri and Cooper houses.